Cistermiser Keraflo aiming for a bigger splash as it declares ‘Our World is Water’
Cistermiser Keraflo, the leading intelligent washroom controls and water efficiency specialist, has unveiled a new brand corporate identity as it gears up for growth with an extended and enhanced product portfolio.
The bold new logo styling reflects a dynamic approach towards the creation of innovative services and solutions to help manage the earth’s most valuable resource, a change that is captured in the company’s new strapline ‘Our World is Water’.
It follows significant investment in product development that includes new ‘information rich’ technologies to help customers better optimise their water management.
David Jones, Managing Director of Cistermiser Keraflo, said: “While some 71% of the earth is covered in water, we recognise it is our most precious resource. That’s why we’ve chosen to embrace new technologies that will enable us to help our customers have even greater control over their use of water and play a part today in conserving it for future generations.”
The company can point to over 35 years of heritage in which some fantastic products have been brought to market for both the Cistermiser and Keraflo brands, he said.
However, he added: “While our established core products will continue to play an important role in the company’s offering; with advances in technology and what you can do with it, we recognise there’s the opportunity to create exciting new products that harness the Internet of Things to deliver ‘added-value-plus’ solutions that are both practical and fit for the future.
“We will introduce intelligent products and services that are informative, that not only control the flow of water but also capture its usage and other data and provide detailed analysis.
“With these enhanced features we can help customers, from installers to facilities managers, to really take control to increase efficiency, cut their overall costs, reduce risk and, of course, manage this valuable resource in a sustainable way.”
To support this new strategy, Cistermiser Keraflo has strengthened the knowledge of its sales team with technical training and workshops.
The new ‘Our World is Water’ concept has been soft launched at a handful of exhibitions and conferences during late 2017 and will be widely promoted in the years to come.
David Jones said: “2018 promises to be one of the most exciting in the company’s history. We will be unveiling a number of new and enhanced products that will fuel our future growth, the majority of which have been designed and will be manufactured in our workshops at Reading, which, as a UK-based company, makes us proud.”