What is Paint Different and Why Paint Different? Paint Different is the name of Graphenstone New Global Campaign, based on The New Ecological Paradigm (NEP). It is used extensively in environmental education, outdoor recreation, and other realms where differences in behavior or attitudes are believed to be explained by underlying values, a world view, or a paradigm. #PaintDifferent is another way of thinking, acting and living. It’s time to turn it around and transform our today into a tomorrow for everyone.