When it comes to sustainable building materials, there’s a lot of misinformation out there. Watch this video and get the Real Green facts on natural wood versus man-made products. About WRCLA The Western Red Cedar Lumber Association is a non-profit association representing 27 producers of the finest Western Red Cedar lumber throughout the US and Canada. Ask for our quality products by name: “Real Cedar”! Why Real Cedar? For starters, this highly revered, durable wood is naturally resistant to rot, decay and insect attacks, which means any project you build with Real Cedar will last longer and require less maintenance. But wait! There’s more: BEAUTY – Aesthetically, there really is no substitute for the natural beauty of Real Cedar. Imbued with decidedly crisp, yet superbly rich, tonal properties, Real Cedar can create dynamic outdoor sanctuaries, embolden traditional home décor and inspire cutting-edge architecture. VERSATILITY – Western Red Cedar is pitch and resin-free. Which means it’s ideal for accepting and holding a wide range of beautiful finishes. Real Cedar also offers a wide range of lumber dimensions, surface textures and grades. Ergo, whatever your desired effect is, Real Cedar’s got the wood for you. SUSTAINABILITY – Independent studies prove that when it comes to environmental performance, natural wood is superior to synthetics products in every way. While other building materials generate greenhouse gasses, Western Red Cedar actually removes greenhouse gasses from the atmosphere. And unlike brick, cement and composites, Real Cedar is renewable and biodegradable. Plus, Real Cedar is sourced from the most sustainably managed forests in the world.