Same Trusted Batt Cables, Fresh New Energy with a Bold New Look!
Same Trusted Batt Cables, Fresh New Energy with a Bold New Look!
The Design Elements Behind the Logo
BATT Cables | Cable Supplier
Our new visual identity combines heritage and energy in four key elements:
Blue Circle Icon: Symbolises global connectivity and continuity across every market
Three Cable Stripes: Represent product range, technical expertise and delivery speed
Electric Blue: Injects freshness, energy and modernity into our brand palette
Contemporary Typeface: Balances professionalism with approachability and clarity
Together, these components create a logo that is both trustworthy and forward-looking, perfectly aligned with our purpose to electrify the world.
What This Means for Our Customers
Clearer Brand Experience: Consistent visuals on our website, literature and fleet make it effortless to spot Batt Cables in action.
Stronger Collaboration: Our new identity underscores the collaborative spirit we share with thousands of wholesalers and contractors every day.
Reaffirmed Promise: A bold, modern look that reinforces our guarantee of quality product, expert support and on-time delivery – every time.
Rob Barclay, CEO of Batt Cables:
“This rebrand honours our proud heritage while signalling the next chapter in Batt’s journey. It’s a visual promise of our dedication to reliability, innovation and partnership with our customers worldwide.”