Glasdon UK : Turn Words into Action with Product Personalisation
A look into how leading manufacturer, Glasdon, offer advanced levels of product personalisation to help their customers turn powerful messages into positive action within their organisation.
Responsible waste management and recycling is critical to the environment, and recycling programmes undoubtedly be required to adapt over time. Which is why Glasdon offer their customers the opportunities to create, design, and shape their waste management solutions to their requirements.
The inclusion of a logo, slogan, colour change, brand name, mission statement, or just a simple evocative message to invoke a positive reaction can transform a simple waste solution into an invaluable ally within a recycling programme.
It is the ideal way to convey a green message and the perfect way to encourage the use of the unit, and therefore increase recycling efforts within the organisation.
How Can Product Personalisation be used to Improve Recycling?
Whilst personalisation is the ideal way to advertise or extend the organisation's brand identity, it can also prove to be an effective means to increase the use of the product and convey a clear and concise message of the organisation's environmental efforts or intentions. This can in turn improve recycling efforts within an organisation by creating a core principle to reduce their negative environmental impact.
The inclusion of a waste management solution that is attractive, bright, informative, and engaging to use can offer a much more user-friendly experience and encourage correct recycling. Signifying what exactly can and can't be recycled instantly helps users and most importantly reduces and can even eliminate the cross-contamination of recyclable waste.
With Net-Zero targets in the minds of many, now more than ever is the perfect time to demonstrate green intentions. The introduction of a personalised product is a great way to raise awareness and contribute towards zero carbon emissions on the Net-Zero journey.
A prime example would be to include a powerful message, statement, facts or figures that will help encourage a reduce, reuse and recycle motive. Another idea would be to include unique graphics of designated waste streams that can be easily identified by the users. Listed below are some key components that can be included or adapted to enhance an organisation's environmental efforts and help meet Net Zero targets.
Waste Stream Graphics
Creating and implementing your own unique waste graphics combined with brand colours and original fonts can carve out a clear message for how your organisation is going to recycle. Glasdon recommend opting for something recognisable and identifiable to ensure users know instantly where and which waste they can deposit.
Logos
Adding the organisation's logo is a simple way to build a sense of ownership and commitment around a waste management programme.
Colour Schemes
If their wide range of standard colours aren't quite what you are looking for, Glasdon offer the option to choose many of their products in a variety of non-standard colours - which is a great way to co-ordinate with a brand identity or internal colour scheme.
Full Body Graphics & Wraparounds
A truly impactful way of making your recycling bin stand out, encouraging use, and improve recycling efforts. Completely change the look and feel while boosting the purpose of the unit through a full-body vinyl wrap.
Polycarbonate Plaques, Poster Frame Kits & Sign Kits
Another way to personalise is to utilise the optional signage options available on many of their litter bins and recycling stations. Polycarbonate plaques, poster frame kits and rear fixed sign kits all offer the opportunity to add graphics, logos, messaging and more to really boost visibility of your scheme or advertisement.
Looking to create something completely unique? Contact Glasdon today.
Achieving a Goal Through Personalisation
Creating environmental products with the opportunity for personalisation in mind is often at the forefront of the design process at Glasdon. Because of this, they offer a vast array of solutions which feature areas that can be personalised with graphics or signage.
• Litter and Recycling Bins/Wheelie Bin Housings
• Seating
• Water Safety Equipment
• Buildings and Kiosks
• Bollards
• Gateways
• Multi-Purpose Shelters
The majority of their products can be ordered with standard options such as different coloured body, slats, apertures, waste graphics, or the addition of sign kits. On the other hand, if you're looking for something a bit different, a large selection of their products can be taken one step further. All that's required is your imagination!
Glasdon also offer a free visualisation service where their in-house graphics team are on hand to prepare a visual of your desired product with chosen personalisation.