Graphenstone - VOC's are harming your customers AND your sales

October 2022

There is a rising topic in the paint industry. A topic that is affecting your commercial and residential customers and changing their buying habits. We wanted to help you get ahead of this topic so that you can increase your sales rather than lose them.

The topic is Volatile Organic Compounds (VOC's). Just like people look at how many additives are in foods, people are now looking at how many VOC's are in the paint that they use in their homes or offices. Too many harmful VOCs, like formaldehyde, may harm your customers' health and can cause respiratory problems, nausea, itchy eyes etc – they also emit greenhouse gases.

VOC's are released into the air during painting and over a long period after the paint dries due to a process called "off-gassing"

Harmful VOC's, like propane and methylene chloride, are used in paint as chemical solvents and chemical dryers, to aid the flow of the paint and prolong its pot life. Problems start to arise when too many of these harmful compounds are used. They can lead to "sick building syndrome", which causes perpetual headaches to homeowners or office workers who are exposed to them for long periods.

This leaves businesses like yours in a sticky situation. Either your customers are buying this paint and potentially harming their health, or they're aware of the damage that VOC's cause and refuse to buy high-VOC paints, which will reduce your sales.

Thankfully, we have a solution for both problems; Graphenstone paints only have trace levels of VOC's. At just 0.1% we are setting industry standards in keeping our paints as VOC-free as possible. Each range comes in a variety of colours and are competitively priced so that they are equally as attractive and high performing as their VOC-heavy counterparts.

You can view our full range of low-VOC products by going to https://graphenstone-ecopaints.store/collections/low-voc-paint

Put the health of your customers first and increase your business's profits today.

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