Bowater Doors launch new website based on the voice of the customer

March 2020

Bowater Doors has launched a new website, which has been designed based on feedback from both existing and potential customers from a variety of sectors including architects, housebuilders and homeowners.

The new platform features a door selector, which has been designed to easily allow users to filter the extensive range of composite doors by style and door slab. Each door style then has an individual webpage featuring relevant specification information such as minimum and maximum sizes, fitting instructions and Revit models. An online door designer has also been incorporated to deliver sales leads direct to Bowater Doors retailers.

Gemma Smith, Marketing Manager for Bowater Doors is pleased with the result, she comments:

‘We have been gathering data and feedback from our customers and visitors to our website for a while. By listening to the voice of the customer we have been able to create a website that delivers the information they need in line with a favourable user experience. We believe that listening to the voice of the customer is essential when designing a platform that delivers added value to our customers. Of course, a website is never truly finished and I see this release as ‘phase 1’ we will continue to encourage and monitor both positive and negative feedback to allow us to refine our services in line with the customers’ needs.’
Bowater Doors design, manufacture and supply a wide range of composite GRP doors to the retail and housebuilder industries across the UK. Choose from single rebate, double rebate, flood defence or fire doors in a range of styles and colours.

For more information visit

Resources for BIRTLEY GROUP