CRADLE TO CRADLE CERTIFIED® - WHAT IS IT?
September 2021

Cradle to Cradle Certified® is a globally recognized measure of safer, more sustainable products made for the circular economy.


Product designers, manufacturers and brands around the world rely on the Cradle to Cradle Certified Product Standard as a transformative pathway for designing and making products with a positive impact on people and planet. From fragrances to flooring, t-shirts and jeans to water bottles and window treatments, thousands of products are Cradle to Cradle Certified. What’s more, a growing number of brands, organizations and standards also recognize Cradle to Cradle Certified as a preferred product standard for responsible purchasing decisions.


Cradle to Cradle Certified Product Standard is rooted in the Cradle to Cradle® design principles established by William McDonough and Dr. Michael Braungart. Standard requirements are developed through a stakeholder engagement process with input from technical experts, market leaders and the public.


To receive certification, products are assessed for environmental and social performance across five critical sustainability categories: material health, material reuse, renewable energy and carbon management, water stewardship, and social fairness. A product is assigned an achievement level (Bronze, Silver, Gold, Platinum) for each category. A product’s lowest category achievement also represents its overall certification level. The standard encourages continuous improvement over time by awarding certification on the basis of ascending levels of achievement and requiring certification renewal every two years.