Dulux Trade Paint - Taking the gamble out of color choice
July 2021

We all like to try before we buy. That’s what our Dulux wet testers are made for: getting the color right the easy way. These novel mini rollers have received packaging innovation awards for their creative and functional design.

“The wet tester is a great example of our innovation at AkzoNobel. Our product was not only first, but continues to be best in class: clean, easy to use and offering maximum accuracy – showing the real color and finish.” -Henrique Striker, Global Color Marketing Manager for Paints

You’re not alone if you feel overwhelmed by the color choices available when you’re trying to choose a decorative paint for your walls. Lack of color confidence is a common problem and it can prevent us from making any choice at all – missing out on all kinds of colorful possibilities.

That’s why we came up with the Dulux wet testers, a creative and easy-to-use tool that helps people feel more confident about choosing their colors. Developed by our color experts, it’s an award-winning innovation that first launched in 2016 in France and Netherlands.

Now available in more than 20 countries, with more launches planned, the Flourish brand wet testers have been very successful. More than 10 million testers have already been sold globally!

Henrique Striker, Global Color Marketing Manager for Paints says: “The wet tester is a great example of our innovation at AkzoNobel. While our competitors are now trying to replicate our success with tools to try out colors, our product was the first and continues to be best in class: clean, easy to use and offering maximum accuracy – showing the real color and finish.”

While the availability of colors varies by market, we have testers in the main ready-mix color collection in more than 200 colors. Each year’s Color of the Year (Tranquil Dawn for 2020) has been made available in the testers and becomes one of the most popular references.