CROWN TRADE PERSONALISES COLOUR CHOICE AT HOTEL INDIGO LIVERPOOL
November 2020

Vivid shades from Crown Trade’s extensive colour palette have brought walls to life at IHG Group’s new, award-winning Hotel Indigo Liverpool – combining stunning shades with a durable finish geared up to meet the demands of the busy venue.

The luxury boutique hotel, designed by Falconer Chester Hall,
has used colour to take the concept of a feature wall a step further
with each of the six floors and 151 bedrooms making bold use of
a single contemporary shade.

Crown Trade’s ultra hard-wearing Clean Extreme Scrubbable
Matt has been used to achieve the striking scheme.

Applied by C&J Painting Ltd of Liverpool, the paint was colour
matched by Liverpool’s Crown Decorating Centre to meet the
design requirements.

David Hughes, manager of the Hotel Indigo Liverpool, which won
the ‘Best Hotel Design’ in the Northern Design Awards of 2011,
said: “A hotel under the Hotel Indigo brand always aims to reflect
the history and culture of its local neighbourhood whilst offering a
contemporary environment for its guests.

“Colour is a huge part of what our hotel is all about. We’re in
the commercial district, which used to be the heart of the cotton industry in the city, and we’ve reflected this heritage in the interior design, through the artwork, our stunning murals and of course the vibrant wall colour choices all the way through.

“Achieving those colours with Crown Trade Clean Extreme Scrubbable Matt means we also have the tough durability needed to maintain pristine appearances in a heavily trafficked luxury four star hotel.”

On each floor, lime, teal, orange, magenta or yellow has been
used to decorate the corridors, with the colour repeated in all the
signage.

Inside each bedroom one of these signature colours has been
used to decorate a feature wall and to perfectly complement a
distinctive mural and beautifully co-ordinated soft furnishings
As a contrast, Crown Trade Clean Extreme Scrubbable Matt in a
creamy white shade has been used on the other walls and ceilings,
and Crown Trade Satin Finish has been used on all woodwork.

C&J also decorated walls and ceilings in the Marco Pierre White
Steakhouse, one of the hotel’s key attractions. Again Crown Trade
Clean Extreme Scrubbable Matt has been used to deliver a finish
that can withstand the rigours of a very busy public area, and that
can be scrubbed clean time and time again.

Crown Trade Brand Manager Debbie Orr, said: “This project
showcases Crown Trade’s strength in providing the right paint for
the job in hotel environments, and in particular the value of our
Clean Extreme Scrubbable Matt.

“For every type of situation, Crown Trade delivers performance
paints that provide the complete solution for commercial
environments – supporting day-to-day operations and delivering
a design-led finish that lasts for the long term.”

For further information please contact the Crown Trade Customer
Relations Team. Tel: 0845 389 9583, email info@crowntrade.co.uk
or visit www.crowntrade.co.uk