Leo, our now famous Border Collie mascot, has helped Brett Landscaping onto the shortlist of the 2017 Construction Marketing Awards (CMA) for Best Big Budget Campaign.
With the aim of changing marketplace perceptions of Brett Landscaping, from being another faceless manufacturer amongst many to the preferred choice based around Brett values, the ‘Changing Perceptions with Leo’ campaign has so far been a huge success.
The introduction of Leo has allowed the Brett Landscaping team to showcase many of the qualities of the business, as recognised by its current customer base, with a simple light-hearted message. This is turn has enabled the company to reach and engage with a broader audience across multiple channels and platforms than previously.
This was recognised by the judging panel for this year’s CMAs with Brett Landscaping making it onto the six-name shortlist.
The CMA’s showcase the construction industry’s effectiveness in marketing and raises the profile of marketing professionals and their achievements.
Marketing Manager at Brett Landscaping Andrew Gill was delighted at being shortlisted: “Working with Ridgemount PR helped our management team to define the core values that our customers appreciate about dealing with Brett over our competitors. We were then able to distil these down to simple messages which using Leo as our mascot we were able to express in a light-hearted and easy to understand message. The more effective use of multiple channels has also been hugely important for us internally driving social media engagement throughout the business thereby improving our overall communications”.
The 18th CMAs will be held at the Radisson Blu Portman Square in central London on Thursday 30th November, where Brett Landscaping, and Leo, will find out if the campaign has taken top honours.