HEWI and Design

HEWI design is more than just form

"Good design" has long been considered the prime success factor by leading companies. By contrast, the mere mention of product segments such as "designer carpets", "designer spectacles", "designer lamps" and "designer furniture" makes the more sensitive among us shudder slightly.

HEWI design stands for reliability in the sense of a product retaining its attractiveness and value over a long period of time, simplicity in the sense of minimalist and human, and pioneering in the sense of new and young.

Design has a long tradition in the company. We present ourselves in the market-place with an unmistakeable design concept and thus stand out clearly from our competitors. In so doing, HEWI corporate design visualises our fundamental stance: reliable, simple and pioneering.

HEWI design is more than just form, more than pure styling. Design starts with reflection as, after all, incorporating architectural and emotional interrelationships generates, in our view, deeper consciousness and better design. Man and his needs – how he uses a building – are the focus of Hewi design, not the designers.

The integration of new, effective technologies is just as important a component of product design as are new, forward-looking concepts for the given product in its specific usage context. Both together form the main substance of design development at HEWI.

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